Possible Names: Difference between revisions

 
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I built this proof-of-concept design using the name goalstriving.org, because I already owned that domain. Before I build the production system, we need to pick a name, register the domain, and form the nonprofit. Realistically, that could all happen within two or three months.
I built this proof-of-concept design using the name goalstriving.org, because I already owned that domain. Before I build the production system, we need to pick a name, register the domain, and form the nonprofit. Realistically, that could all happen within two or three months.


=== Domain Ideas ===
I am open to name suggestions. Here are a few of mine:
I am open to name suggestions. Here are a few of mine:


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* knowledgetree.wiki
* knowledgetree.wiki
* gardenofknowledge.net, gardenofknowledge.info, gardenofknowledge.wiki
* gardenofknowledge.net, gardenofknowledge.info, gardenofknowledge.wiki
These names need to be added to the voting on the home page.
 
* LifeAndLearning.wiki
* LifeAndLearning.wiki
* Mywiki.life
* Mywiki.life
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* mywok.wiki
* mywok.wiki
* wikiwok
* wikiwok
* Zet.wiki
* Zetwiki.org
* Zettiki.org
=== Branding ===
The following brand elements will be strongly influenced by the name and should be taken into consideration.
* Tagline: a memorable phrase associated with the brand (The happiest place on Earth)
* Elevator pitch: imagine the conversation between a user and a potential user
* Character(s): similar to Duolingo, character(s) will be used in advertising, tutorials, reminders; much less so in the actual product
* Gamification: similar to Duolingo, users will be encouraged to regularly make meaningful improvements to their wiki
** Leaderboards, compare your stats compared to averages
=== Options ===
I am leaning against having the words knowledge or goal in the name.
==== WikiWok ====
Tagline: ''Build your web of knowledge.''
Character: WoK - a small round robot-like character with two antenna-like arms. When it encounters two related wiki pages, it grabs one with each arm and connects them. Occasionally it becomes tangled in all of the links.  Its personality can be described as child-like, enthusiastic, and eager (perhaps too eager) to connect ideas and entities (wiki pages) together.
==== WikiGarden ====
Tagline: ''Grow what you know.''
Perhaps the richest concept for gamification, although somewhat less distinctive because "digital garden" is already an established term.
==== Zet Wiki or Zettiki (ZET-ih-key) ====
Using zet.wiki, zetwiki.org, or zettiki.org.  Note: [[wikipedia:Zettelkasten|Zettelkasten]] is a note-taking system developed by a German scientist in the 1700s and has been widely used among the academic community.  The wiki project incorporates many elements of that system, and that part is a core element of the project, but overall a small element.
Character: Zet (similar to WoK above)
==== LifeNotes ====
Tagline: ''Everything worth remembering.''


=== Prompt ===
=== Prompt ===
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=== ChatGPT Response ===
=== ChatGPT Response ===


=== Sub-Pages ===
Yes, tagline is the correct term, although you are actually describing two related things:
Yes, tagline is the correct term, although you are actually describing two related things:


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The instinct to move away from names like WebOfKnowledge is probably a good one. The project itself is serious; the brand does not necessarily have to sound serious. For university students in particular, something slightly strange, memorable, and easy to say could be much stronger.
The instinct to move away from names like WebOfKnowledge is probably a good one. The project itself is serious; the brand does not necessarily have to sound serious. For university students in particular, something slightly strange, memorable, and easy to say could be much stronger.


=== WikiWok ===
==== WikiWok ====
Of the ideas considered so far, WikiWok is particularly promising.
Of the ideas considered so far, WikiWok is particularly promising.


==== Advantages ====
'''Advantages'''
 
* Short.
* Short.
* Easy to spell after hearing it.
* Easy to spell after hearing it.
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One disadvantage is that WOK does not naturally mean "Web of Knowledge" to anyone until it is explained. That does not necessarily need to be a problem. Discovering what WOK means could become part of the branding.
One disadvantage is that WOK does not naturally mean "Web of Knowledge" to anyone until it is explained. That does not necessarily need to be a problem. Discovering what WOK means could become part of the branding.


==== Potential Taglines ====
'''Potential Taglines'''
 
* WikiWok – Build your web of knowledge.
* WikiWok – Build your web of knowledge.
* WikiWok – Everything worth remembering.
* WikiWok – Everything worth remembering.
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"Put your brain somewhere safe" may work better as occasional humorous marketing copy than as the permanent tagline.
"Put your brain somewhere safe" may work better as occasional humorous marketing copy than as the permanent tagline.


==== One-Line Description ====
'''One-Line Description'''
If someone asks:
 
"What is WikiWok?"


A simple answer could be:
If someone asks: "What is WikiWok?"


"It's a free personal wiki for organizing everything you want to remember."
A simple answer could be: "It's a free personal wiki for organizing everything you want to remember."


This is probably more useful than attempting to put the entire product description into the project's name.
This is probably more useful than attempting to put the entire product description into the project's name.


==== Mascot Ideas ====
'''Mascot Ideas'''[[File:ChatGPT Image.png|thumb|Potential Wok Mascot]]
Rather than making the mascot an anthropomorphic cooking wok, which could cause the cooking joke to overwhelm the Web of Knowledge meaning, Wok could be a small creature whose defining characteristic is connecting things.
Rather than making the mascot an anthropomorphic cooking wok, which could cause the cooking joke to overwhelm the Web of Knowledge meaning, Wok could be a small creature whose defining characteristic is connecting things.


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The humor becomes a layer around the product rather than the product itself.
The humor becomes a layer around the product rather than the product itself.


=== MyWok ===
Prompt: Please create an image of a character named wok, that can be used as the mascot for a wiki farm called WikiWok.  WikiWok  Wok (or WoK or wok stands for web of knowledge) is a small round robot-like character with two antenna-like arms. When it encounters two related wiki pages, it grabs one with each arm and connects them. Occasionally it becomes tangled in all of the links.  Its personality can be described as child-like, enthusiastic, and eager (perhaps too eager) to connect ideas and entities (wiki pages) together.
 
'''Woking'''
 
We could use a made-up word of "woking" or "wokin'" for the act of organizing wiki content. 
 
So the phrase "I'm wokin" could be paired in humorous ways with "I'm working", I'm walking, or I'm rocking.
 
==== MyWok ====
MyWok emphasizes that this is ''your'' Web of Knowledge, which is valuable, but without context it sounds more strongly like a cooking product or restaurant.
MyWok emphasizes that this is ''your'' Web of Knowledge, which is valuable, but without context it sounds more strongly like a cooking product or restaurant.


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That could be amusing, but it risks pulling the branding too far away from knowledge management.
That could be amusing, but it risks pulling the branding too far away from knowledge management.


Overall:
Overall: WikiWok > MyWok


WikiWok > MyWok
==== Wok ====
 
=== Wok ===
Another possibility is to go even shorter and simply call the project Wok, assuming trademark and domain considerations work out.
Another possibility is to go even shorter and simply call the project Wok, assuming trademark and domain considerations work out.


Potential tagline:
Potential tagline:


"Wok – Your web of knowledge."
* "Wok – Your web of knowledge."


That is remarkably compact.
That is remarkably compact.
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The primary problem would be discoverability. Search engines and users will overwhelmingly associate "wok" with cookware. WikiWok creates a much more distinctive semantic identity.
The primary problem would be discoverability. Search engines and users will overwhelmingly associate "wok" with cookware. WikiWok creates a much more distinctive semantic identity.


=== WikiWeave ===
==== WikiWeave ====
WikiWeave provides another interesting direction.
WikiWeave provides another interesting direction. The metaphor is that individual notes are useful, but their value increases when they are woven together.
 
The metaphor is that individual notes are useful, but their value increases when they are woven together.
 
==== Potential Taglines ====


'''Potential Taglines'''
* WikiWeave – Weave what you know.
* WikiWeave – Weave what you know.
* WikiWeave – Turn notes into knowledge.
* WikiWeave – Turn notes into knowledge.
* WikiWeave – Your knowledge, connected.
* WikiWeave – Your knowledge, connected.
* WikiWeave – A place for everything you learn.
* WikiWeave – A place for everything you learn.
'''Mascot'''


==== Mascot ====
A friendly spider would be an obvious possibility and would bring the concept directly back to the "web of knowledge."
A friendly spider would be an obvious possibility and would bring the concept directly back to the "web of knowledge."


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There is considerable branding and gamification potential here.
There is considerable branding and gamification potential here.


=== WikiNest ===
==== WikiNest ====
Another possibility:
Another possibility:


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This emphasizes safety and permanence rather than connectivity.
This emphasizes safety and permanence rather than connectivity.


==== Potential Taglines ====
'''Potential Taglines'''
 
* A home for what you know.
* A home for what you know.
* Keep what matters.
* Keep what matters.
* Your knowledge has a home.
* Your knowledge has a home.
'''Mascot'''


==== Mascot ====
A bird mascot could collect little scraps of information and bring them back to its nest.
A bird mascot could collect little scraps of information and bring them back to its nest.


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The disadvantage is that "Nest" does not communicate interconnected knowledge as strongly as WikiWok or WikiWeave.
The disadvantage is that "Nest" does not communicate interconnected knowledge as strongly as WikiWok or WikiWeave.


=== WikiGarden ===
==== WikiGarden ====
WikiGarden offers another metaphor with considerable depth.
WikiGarden offers another metaphor with considerable depth.


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It also connects to the established concept of a "digital garden," which some members of the target audience may already recognize.
It also connects to the established concept of a "digital garden," which some members of the target audience may already recognize.


==== Gamification Opportunities ====
'''Gamification Opportunities'''
 
The metaphor lends itself naturally to gamification:
The metaphor lends itself naturally to gamification:


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The system could occasionally suggest:
The system could occasionally suggest:


"You haven't visited this page in two years. Want to tend it?"
"You haven't visited this page in two years. Want to tend it?" The metaphor could therefore teach good knowledge-management behavior rather than merely decorating the application.
 
The metaphor could therefore teach good knowledge-management behavior rather than merely decorating the application.


The disadvantage is that "digital garden" is already an established concept, so differentiation could be more difficult.
The disadvantage is that "digital garden" is already an established concept, so differentiation could be more difficult.
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|Sustainable habits
|Sustainable habits
|}
|}
'''Knowledge Web Score'''


==== Knowledge Web Score ====
Rather than using a generic XP score, the application could present a "Knowledge Web" dashboard.
Rather than using a generic XP score, the application could present a "Knowledge Web" dashboard.


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Active this month    14 days
Active this month    14 days
Longest streak        23 days
Longest streak        23 days
</pre>This is preferable to something arbitrary such as:
</pre>This is preferable to something arbitrary such as: "Matthew has 17,482 XP!"
 
"Matthew has 17,482 XP!"
 
Instead, the application could say:


"Your knowledge web has 527 connections."
Instead, the application could say: "Your knowledge web has 527 connections."


That reinforces the purpose of the application.
That reinforces the purpose of the application.


=== Knowledge Web Visualization ===
==== Knowledge Web Visualization ====
A particularly interesting feature could be a visualization of the user's knowledge network that grows over time.
A particularly interesting feature could be a visualization of the user's knowledge network that grows over time.


For example, a new user might initially have:<pre>
For example, a new user might initially have:<pre>5 pages
5 pages
3 connections</pre>Six months later:<pre>300 pages
3 connections
1,400 connections</pre>That could become intrinsically satisfying. The user is not accumulating arbitrary points; the user is watching a personal knowledge structure grow.
</pre>Six months later:<pre>
300 pages
1,400 connections
</pre>That could become intrinsically satisfying. The user is not accumulating arbitrary points; the user is watching a personal knowledge structure grow.


=== Using Mascots ===
=== Using Mascots ===
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The underlying application should remain clean and professional.
The underlying application should remain clean and professional.
=== Current Ranking ===
If several candidates were being presented to a future board or community for consideration, a useful shortlist would be:
==== 1. WikiWok ====
Tagline:
"Build your web of knowledge."
Distinctive, quirky, memorable, and directly connected to the original concept once WOK is explained.
==== 2. WikiWeave ====
Tagline:
"Weave what you know."
Probably the strongest pure metaphor and particularly well suited to links and interconnections.
==== 3. WikiNest ====
Tagline:
"A home for what you know."
Particularly strong if trust, permanence, personal ownership, and preservation are intended to dominate the brand.
==== 4. WikiGarden ====
Tagline:
"Grow what you know."
Perhaps the richest concept for gamification, although somewhat less distinctive because "digital garden" is already an established term.
=== LifeNotes as a Control Candidate ===
LifeNotes could remain in consideration as a more conventional alternative.
It is less distinctive and less playful, but that makes it useful as a control candidate when asking prospective users for feedback.
If prospective users overwhelmingly understand and prefer LifeNotes to the more unusual names, that would be useful evidence.
=== Another Naming Direction ===
Before deciding, another category may be worth exploring: invented four-to-seven-letter words that do not contain "wiki," "notes," or "knowledge" at all.
Brands such as Duolingo, Google, Zillow, and Kodak demonstrate the advantage of a distinctive name into which an organization can gradually pour meaning.
Given the project's willingness to use a mascot, light humor, gamification, and a distinctive personality, an invented brand name could potentially provide even greater long-term flexibility.